We are living in a golden generation for enterprise technology. E-commerce solutions are becoming the process of reaching costumers around the world so much easier.
To stay competitive, business owners have to keep up with trends, but according to researchers a large number of companies are still very skeptical when it comes to the new market trends, preferring to rely on the traditional marketing methods and finding the embrace of the digital and mobile world haunting.
Believe it or not, following the steps to reach new consumers through digital and mobile is completely painless. Better yet, you don’t need to be a technology genius to set up these tools. In the end, developing an effective mobile marketing strategy is all about common sense – but to have a starting point, here’s a list of quick tips that will enable you to turn your company into the 21st century company.
Mobile Strategies for your Business
1. Make your website mobile-friendly
Nowadays, users spend more time surfing through the web by smartphones and tablets rather than on computers. Which means that you have to ensure that your website adapts perfectly to all platforms, otherwise you need to waste time looking for the reason of its malfunction.
Sometimes, just by embedding oversize videos and photos or an unusual number of menus is more than enough to bring your homepage down.
Whenever in doubt, if it’s not working the mobile version , let it go because it’s useless to spend time and effort trying to promote your company if people can’t get the most out of your website.
2. Use responsive design
Ensuring that your website has a responsive design is another essential point of mobile marketing. In other words, is when a website automatically adapts to your layout and content according to the screen size of your device in which it is being displayed.
Fortunately, you do not need to be an tech expert to build a responsive website. If your company website is hosted in WordPress or Squarespace, then you should have a set of free templates at your disposal that have been coded to be 100% responsive and mobile-friendly.
3. Try to send a few messages
SMS Marketing has increased in popularity in the past few years and is definitely worth a try, as long as you can keep a updated list of your client’s contacts you won’t need to hire an expensive marketing agency to reach your clients by SMS. Be Smart!
Users are likely to open your advertising messages, but you need to find a way to take them to your responsive website, for instance through discounts, limited offers, and exclusive information.
4. Make use of Social Media
Social Media are one of the most powerful strategies that you can possibly have, specially if you are planning to use different mobile strategies. If you are sending SMS or HTML’s to potential clients, push them to your Facebook page. Encourage them to leave a “like”, sharing images or posts, or even to interact in conversations about your services or products.
By luring users to your social media accounts, you are entering into a new level of branding.
5. Optimize your emails
Believe it or not, but newsletters remain potentially effective as they were 20 years ago, the only difference is that these days emails become mobile. Nearly 65% of emails are opened on a smartphone rather than on a computer. That being said, you need to verify that all your emails are mobile-friendly.
This means that you need to be extra careful when using oversize images or graphics. Be concise and don’t be afraid of using lots of hyperlinks.
6. Use short and simple URLs
Usually, mobile device users enjoy a brand that’s short and straightforward.
If you are interested in sending your clients a specific landing page or to an item in your website, provide a short URL easy to remember and visually appealing. There are countless free tools on the market that make URLs shorter, which makes the process so much easier. It may seem a pointless detail, but believe that these small things can make huge differences.
7. Use QR Code
These days, QR codes are present everywhere. For sure that you have seen them in magazine ads, on wine bottles and on almost every product in stores – and it’s absolutely brilliant! Through a QR code scanning app from your mobile phone you can be immediately forwarded to a custom landing page that tells you all about the product or service you are about to purchase.
The good news is that even if people understand nothing about technology, they can easily create a customized QR Code for your business. There are many free tools available on the market and they couldn’t be more easy to use.
8. Work with Google Ads
If you have ever thought about investing a little more in your company’s online presence, you’ve probably come across with Google Ads. It’s a brilliant tool that helps you leverage the researches done by your potential clients – but not everyone can take advantage of its mobile optimization capabilities.
Currently, you can target searches on mobile devices and manage ads to those same devices separately. By doing so, you can learn to track and measure all mobile traffic that your website gets, which will help you understand whether your other mobile marketing methods are making profit.
9. Buy Mobile Ads
Unlike print ads, mobile ads are extremely dynamic that deliver returns for your company. Since you can target your audience based on demographics or geographic area, mobile ads are able of reaching individuals who are much more likely to be “fetch” by your marketing messages.
There are some mobile ads network that offer an affordable range of PPC rates (Pay-per-click).
10. Create mobile-friendly content
It’s great luring users to your responsive websites using well-designed SMS texts or mobile ads – however if the content of your website doesn’t please people, all of your hard-work will be waisted.
People who use mobile devices usually check on your pages on small screens. And they will probably be surrounded by distractions, too Knowing this, all of your web content has to be short and snappy. Don’t waste time with colorful descriptions or passive voice tones. You only have one shot to grab people’s attention – make it worth it.
At the end of the day, these are just some basic tips. Once you established basis to an effective mobile marketing strategy, you can start testing some different techniques and try out emerging trends.
Remember that mobile marketing is all about consolidation. Texts, emails, ads ,and social network have everything to work together in order to effectively promote your small business online.
If you intend to improve your mobile strategy, please contact Mixlife.
