We are living in a golden generation for business technology. E-commerce solutions are making the process of reaching customers around the world much simpler.
To remain competitive, business owners have to keep up with trends, but according to researchers, a vast number of companies are still very skeptical about new market trends, prefer to rely on more traditional marketing methods and find adherence to digital and mobile world, scary.
Believe it or not, following these steps to reach new consumers through digital and mobile is completely painless. Better yet, you don't need to be a technology genius to be able to implement these tools. In the end, developing an effective mobile marketing strategy is a lot like common sense – but to give you a place to start, here is a list of quick tips that will help you turn your company into a 21st century company.
Mobile Strategies for your Business
1. Make your website mobile-friendly
Nowadays, users spend more time browsing the web on cell phones and tablets than on computers. Which means you have to make sure your website translates well to all platforms, otherwise you might want to waste time figuring out why it doesn't work.
Sometimes, incorporating videos, oversized images or an unusual number of menus is enough to make your homepage go down.
When in doubt, if it's not working on a mobile version, forget about it because it's not worth spending time and effort trying to promote your company if people can't get the most out of your website.
2. Use responsive design
Ensuring your website uses a responsive design is another essential aspect of mobile marketing. In other words, it is when a website automatically adapts its layout and content according to the screen size of the device on which you are viewing it.
Fortunately, you don't need to be a technology expert to create a responsive website. If your company's website is hosted on WordPress or Squarespace, then you should have a set of free templates at your disposal that have been coded to be 100% responsive and mobile-friendly.
3. Try sending some messages
Marketing via SMS has increased in popularity in recent times and is definitely worth trying, as long as you can maintain a current list of customer contacts you won't need to hire an expensive marketing agency to reach customers via SMS. Be smart!
Your users are likely to open your advertising messages, but you need to find a way to get them to your responsive website, for example through discounts, limited offers and exclusive information.
4. Use Social Media
Social media is one of the most important weapons you have especially if you are experimenting with different mobile strategies. If you are sending SMS or HTML to potential customers, “push” them to your Facebook page. Encourage them to leave a “like”, to share images or publications or to participate in conversations about your product or service.
By attracting users on social media, you are entering another level of branding.
5. Optimize your emails
Believe it or not, newsletters in terms of potential are still as effective as they were twenty years ago, the only difference is that emails are now mobile. Around 65% of all emails are opened on a smartphone rather than a computer, that said, you need to make sure your emails are mobile-friendly.
It means that you have to be more careful when using images or graphics that are too large. Be concise and don't be afraid to use lots of hyperlinks.
6. Use short and simple URLs
Typically, mobile device users like a brand to be short and to the point.
If you're interested in sending customers to a specific landing page or item on your website, provide a short URL that's easy to remember and visually appealing. There are numerous free tools that make URLs shorter on the market, which makes the process much easier. It may seem like an irrelevant detail, but believe that it is these little things that can make the biggest differences.
7. Use QR code
QR codes are present everywhere these days. You've probably seen them in magazine ads, on wine bottles and on almost every product in stores – and they're absolutely brilliant. Using a code reading application on your cell phone, you can be immediately transported to a personalized landing page that informs you about the product or service you are about to purchase.
The good news is that even people who don't know anything about technology can create a personalized QR code for their business with ease. There are several free tools available on the market and they couldn't be simpler to use.
8. Use Google Adwords
If you've ever thought about investing a little more in your company's digital presence, you've probably already come across Google AdWords. It's a brilliant tool that helps you leverage potential customer searches – but not everyone can take advantage of its mobile optimization capabilities.
Currently, you can target searches on mobile devices and manage ads for those same devices separately. By doing this, you can learn how to track and measure all the mobile traffic your website receives, which will also help you decipher whether your other mobile marketing methods are making a profit.
9. Buy mobile ads
Unlike print ads, mobile ads are extremely dynamic that provide your business with unprecedented returns. Because you can segment your audience based on demographics or geographic area, mobile ads are able to reach individuals who are much more likely to be attracted to your marketing messages.
There are some mobile advertising networks that offer an affordable range of PPC (pay-per-click) rates.
10. Create content that is mobile-friendly
It's all well and good attracting users to your responsive website using well-crafted SMS messages or mobile ads - but if your website's content doesn't resonate with people, all your hard work will have been for nothing.
Mobile device users typically check their pages on small screens. And they'll probably be surrounded by distractions, too. With that in mind, all of your web content needs to be short and snappy. Don't waste time with colorful descriptions or passive tones of voice. You only have one opportunity to get people’s attention – make that opportunity count.
At the end of the day, these are just some basic tips. Once you've laid the foundation for an effective mobile marketing strategy, you can start experimenting with different techniques and experimenting with a range of emerging trends.
Remember that mobile marketing is all about consolidation. Texts, emails, ads and social media all have to work together to effectively promote your small business online.
If you want to improve your mobile strategy, contact Mixlife .