The way your website is laid out, the colors, images and fonts you use or don't use, can mean the difference between success or failure for your business. If your goal is to make visitors to your website abandon it minutes after visiting it, make it difficult for them to obtain the information they are looking for.
If your goal is to keep your visitors for as long as possible and make them buy, then follow these 13 simple tips to improve your web design.
1. Have a professional logo — “Your logo is the most important part of your brand, so make sure it's well located on your website,” says Tiffany Monhollon, content manager at online marketing company ReachLocal. “Always use high-resolution images and place them in the top left corner of all pages”, advises Tiffany. “Also, it's a good rule of thumb to link the logo back to your home page so that visitors can easily navigate to it.”
2. Use intuitive navigation. “The primary navigation options are typically located in the horizontal [menu] bar at the top of the website,” says Brian Gatti, partner at Inspire Business Concepts, a digital marketing firm. Make “secondary navigation options available below the primary navigation bar or in the margin on the left side of the website, better known as the sidebar.”
Why is intuitive navigation so important? “Confusing navigation will result in visitors giving up when trying to understand how it works,” says Gatti. That said, instead of placing links to pages with less important information on the Home page or landing pages – which in turn will detract from your call to action or primary information, place the less important links or information in the footer area of the page , better known as footer.”
3. Get rid of the noise. “Currently it is very easy to visually overload a website with images to the point that our brain stops processing information when faced with too many options,” explains Paolo Vidali, responsible for digital marketing strategies at the DragonSearch agency.
To keep visitors on your website, “make sure that there are not too many calls to action and visual noise on the pages (such as excessive use of graphics, photos, animated GIFs) as these take the visitor's attention away from the most important information on the page ,” says Vidali.
Another tip will be to “keep the paragraphs short,” says Ian Lurie, CEO of Portent, Inc a web marketing company. As a rule on websites, paragraphs should be between 5 and 6 lines.”
4. Give your visitors space to breathe. “You have to create space between the paragraphs and the images so that the visitor can “breathe” and absorb everything you have to offer,” says Hannah Spencer, graphic designer at Coalition Technologies, a web design and web agency marketing.
“Controlling the white space of your website layout helps users stay focused on the content, adds Paul Novoa, founder and CEO at Novoa Media. “With so much visual competition on the Web and mobile, less is more. Controlling white space will improve the user experience, which will increase website returns.
5. Use colors strategically. “Using a mostly neutral color palette can help convey that your website has an elegant, simple and modern appearance,” says Mark Hoben, head of web design at Egencia.
“Applying small amounts of color to headlines or main graphics – helps guide visitors to the most important content,” he explains.
It is equally important to ensure that the color palette used complements the logo and is consistent with other marketing tools.
6. Invest in professional, high-quality photography. “Anyone who visits your website can tell in seconds whether or not you use generic images, which can leave you with the idea that you are an irrelevant company,” warns Zane Schwarzlose, director of community relations at Fahrenheit Marketing. “If your company is not generic, show this by investing in professional images.”
“We strongly recommend that our clients invest in professional photography or purchase high-quality images,” says Gatti. Good images attract the user’s attention, which can create an emotional connection with the written content.” On the other hand, low quality images or images that have nothing to do with the message transmitted are worse than no images at all.
Extra photography tip: “If your goal is to attract attention to a specific piece of content, you should include an image of someone looking at the content,” suggests Elie Khoury, cofounder and CEO of Woopra, which in turn offers analytics in real time from customers and visitors.” We are automatically attracted to other human beings and when we see someone doing something, we tend to do the same.”
7. Choose fonts that are simple and easy to read. “When choosing the font, keep in mind that people will not only view your website on a computer, but also on mobile devices. “Some large-scale fonts can be read perfectly on a computer monitor, but the same may not happen on the mobile version, which ends up losing the desired effect,” explains Novoa. Therefore he advises using a universal font.
“Choose a font that is easy to read and the size is at least 11pt,” says Ethan Giffin, CEO of Groove Commerce. “If you are using web fonts, try to use no more than two fonts from my family to ensure the page load time is as quick as possible.”
“If you are using a fixed-width font, use a size that allows you to write 15 to 20 words per line,” says Lurie.” “If you choose to use a more fluid design, use a font that allows you to write 15 to 20 words per line with a width between 900 and 1000 pixels.
8. Look at all your pages as landing pages. “Most websites have a design that automatically assumes that users access the website via the Home page and navigate through it,” says Michael Freeman, analytics and research manager at ShoreTel, Inc. “The reality is that most of website visitors start on a page other than the Home page,” says Freeman.
However, each page must have a design where the most important information is highlighted, wherever the user is.
9. Calls to action. When we asked the web designers at CIO.com for their tips for achieving a professional design, they responded immediately: “Place your call to action at the top of the website, along with your cell phone number and email (in case you want be contactable by call or email). Regarding images on the Home page, “I recommend avoiding full-width sliders and using sliders or a set of images that cover two-thirds of the width, allowing the most important information to be the first thing the user sees, without having to scroll the page. .
10. Create a website with a responsive design – that automatically adapts to the way it is being viewed. “Instead of creating a website for each device, a responsive website is designed to adapt to the size of the browser,” making the user experience as pleasant as possible, says Jayme Preyzloff, director of online marketing at Wixon Jewelers. And the better the user experience, the more time they will spend browsing your website, which leads to higher conversion rates.
11. Forget Flash “Thanks to the ongoing dispute between Adobe and Apple, the days of Flash as an internet standard are slowly coming to an end, so why stay behind when there are other options on the market that are more user-friendly. friendly?” asks Darrell Benatar, CEO of UserTesting.com. Alternatively, use HTLM5, says Benatar.
“HTLM5 is gaining more and more support on the Web, with a user-friendly text search engine and has the ability to work on different mobile operating systems without the need to install plug-ins. The same cannot be said about Flash.”
12. Don't forget the buttons. “The 'Submit' or 'Submit' button might be the least beautiful part of the website,” says Watters. That's why he calls on designers to create form submission buttons that are as appealing as possible, to make visitors feel the need to click.” “And when a visitor hovers the mouse over the button, it should change color, gradient, opacity or font,” says Watter.
13. Test your design. “Whether you're experimenting with different locations for your call to action or testing different colors, website optimization can make a big impact,” says Lindsey Marshall, director of production at Red Clay Interactive, an interactive marketing agency. ” The user experience manager at Bing once mentioned that Microsoft generated an additional $80 million in annual revenue just by testing and implementing a specific shade of blue!”
“Every design decision is just a hypothesis,” adds Mike Johnson, director of User Experience at The Nerdery, an interactive production company. “User testing, A/B testing can help you continually improve your designs by providing feedback from real people.”
Are you looking for a team specialized in Web Design? Contact Mixlife .