Nowadays, regardless of your line of business, online presence has a huge impact in it’s success.
Creating and maintaining a strong online presence, particularly a website, is a determining factor in generating leads, customers, and revenue.
Yes, some companies hesitate when building a website, which may be related to one of the following factors:
– They do not believe that a website can lead to the success of their business.
– They worry about the price of website creation and maintenance.
– They realize they do not have enough knowledge for website creation and maintenance.
Given the importance of this subject, here are some of the most important reasons why you should consider building a good website.
1. Creation of brand awareness
First of all, making your business known to your target audience is one of the most important factors to keep in mind.
One of the clearest advantages of a website is that you can provide plenty of (pertinent) information to customers and potential customers in an easy way, such as:
– Clearly show who you are, what your goals are, what you offer, and why
An example of a practice widely used by companies is defining their mission, vision, goals and values, usually on the “about” or “about us” page.
By doing so, you will be making yourself known to your customers, increase the likelihood that they will identify with your brand and buy the products or services you offer.
– Make announcements and provide various updates (such as regarding changes to or the existence of new products or services)
Your website will be accessible 24/7, so it is not difficult to keep your customers up to date through announcements and updates.
Basically, when you advertise something new online that customers find relevant, the more likely you are to sell what you want.
But, if you don’t have a website this process becomes complicated.
A physical store will only achieve visibility in a limited area, and people will have nowhere to find reliable, quality information about your business and your products or services quickly and easily. You might fall behind competitors who already have a website.
On the other hand, if you have a website your reach and visibility are limitless. Anyone, anywhere in the world, can interact with your brand.
2. Increase in your credibility and customers’ trust in you
Having a website is a great opportunity to build a good first impression of your business in the minds of consumers and assure them you are a credible company in which they can trust.
Most likely there are other companies on the market offering products or services identical or that could replace yours.
That said, one way to reduce this difficulty is to build a good website that makes your potential customers want to continue browsing within it and find out more about you and your business (small tips: build a simple, intuitive, creative website with well done design and copy).
If you don’t have a website, consumers may begin to question the credibility and quality of your company and choose to do business with a company that is more present for them and meets their needs in a more conveniently and fast way.
3. 3. Digital Marketing
If you are up on current trends, you know that digital marketing is at the top for those who want to increase the number of leads and boost their business.
Above all, one of the main goals of digital marketing is to increase traffic to your website and landing pages.
In that sense, if you want to carry out digital marketing strategies to attract more customers and improve your ROI, having a website is essential!
Even worse, if you choose not to perform digital marketing strategies in your company, it is very likely that you will be overtaken by your competitors.
If you think you need help building your digital strategy, a digital agency with resources and experience can help you create and execute your marketing plan.
4. Possibility to create organic traffic (no need for paid ads)
From the moment you enter the online world, you have to pay attention to SEO.
SEO stands for “Search Engine Optimization” and is, in short, a set of strategies and techniques for optimizing websites, blogs, and web pages.
Above all, the goal of SEO is to improve your positioning in search engines, essentially Google (since it is the most used search engine in the world), organically.
Using Google as an example: when people are searching for a product or service online, with good SEO you have a chance that your website will appear in the first / top results, leading to more people opening your site.
This in turn will give the opportunity to increase your leads and your customer base.
5. Lead generation
Once people find you online, if they are interested in your products or services, they can contact you using the information you have left on your website.
Then it becomes easier to reach leads or potential customers , just be aware of the email, mobile, social media or other contact place you have put on your website. You will get new business opportunities and it might increase your sales.
6. Improved customer service, customer UX (customer experience) and time savings
Some companies receive daily calls from potential customers or even existing customers asking simple questions such as location, hours of operation, and other small questions related to the products or services offered by the company.
If you cannot answer any call, you have a high probability that the consumer will be dissatisfied or even look for another company.
Even more, a large number of calls can distract you from other important business activities that deserve your attention and take up your time.
On the other hand, by building a website you avoid these and similar situations, improving your customers’ overall satisfaction and increasing your productivity.
Having a website that provides important information about your business and answers some of your visitors’ questions, even indirectly, will help improve UX (customer experience).
This will increase the chances of converting your visitors into leads and customers, save you and your customers time, and at the same time improve your service and customer experience.
7. Cost reduction
A physical store requires a much higher investment than starting a website.
This means that besides being essential for any kind of business, websites are an economical solution.
You can build a website yourself or leave this task to an agency that specializes in this subject and in software, such as WordPress, for example.
In the first case,your costs will be the lowest possible but you will waste precious time not only studying how to build and maintain a constantly updated website, but also performing these tasks, something that will take even more time and may not be ideal for your business, customers, and search engines!
If, on the other hand, you leave this task to professionals, you will save your time and build a website that fits your customers’ needs and what you intend.
Are you looking for an agency to help you achieve your digital goals?
Get in touch with Mixlife.