Nowadays, regardless of your area of activity, your online presence has a huge impact on the success of your business .
Creating and maintaining a strong online presence , particularly a website , is a key determinant of generating leads, customers and revenue .
Yes, some companies hesitate when building a website, which could be related to one of the following factors:
– They do not believe that a website can lead to the success of their business.
– They are concerned about the price of creating and maintaining the website.
– They perceive that they do not have sufficient knowledge to create and maintain websites.
Given the importance of this subject, we present you some of the reasons why you should consider investing in building a good website .
1. Creating brand awareness
First of all, making your business known to your target audience is one of the most important factors to keep in mind.
One of the clearest advantages of a website is the ease with which it provides the most diverse (relevant) information to customers and potential customers, such as:
– Clearly show who you are, what your goals are, what you offer and why
An example of a practice widely used by companies is the definition of their mission, vision, objectives and values, usually on the “about” page.
This way, you will make yourself known to your customers, increasing the likelihood of them identifying with your brand and purchasing the products or services you offer.
– Make announcements and provide various updates (such as regarding changes or the existence of new products or services)
Your website will be accessible 24/7, so it's not difficult to keep your customers updated through announcements and updates.
When you advertise something new online that customers consider relevant, the greater the chances of selling what you want.
But if you don't have a website it becomes more complicated.
A physical store will only be able to have visibility in a limited area and people will have nowhere to find reliable, quality information about your business and your products or services quickly and easily. Thus, you may fall behind competitors who have a website.
On the other hand, if you have a website your reach and visibility have no limits . Anyone, anywhere in the world, can interact with your brand.
2. Increasing your credibility and customers’ trust in you
Having a website is a great opportunity to build a good first impression of your business in the minds of consumers and give people the guarantee that you are a credible company that they can trust .
There are most likely other companies on the market offering identical products or services, or that could replace yours.
Having said that, one way to combat this difficulty is to build a good website that makes your potential customers want to continue browsing within it and discover more about you and your business (small tips: build a simple website , intuitive, creative and with well-executed design and copy).
If you don't have a website, consumers may begin to question your company's credibility and quality and choose to do business with a company that is more present to them and satisfies their identical needs more conveniently and quickly.
3. Digital marketing
If you are up to date with current trends, you know that digital marketing is at the top , for those who want to increase the number of leads and boost their business.
Above all, one of the main objectives of digital marketing is to increase traffic to your website and landing pages.
digital marketing strategies to attract more customers and improve your ROI, having a website is essential!
Even worse, if you choose not to carry out digital marketing strategies in your company, it is very likely that you will be overtaken by the competition.
If you think you need help building your digital strategy, a digital agency with resources and experience can help you create and execute your marketing plan.
4. Possibility of creating organic traffic (no need for paid ads)
From the moment you enter the online world, you have to pay attention to SEO .
SEO stands for “Search Engine Optimization” or “Search Engine Optimization” and, in short, corresponds to a set of strategies and techniques for optimizing websites, blogs and web pages.
Above all, the objective of SEO is to improve your positioning in search engines , essentially in Google (as it is the most used search engine worldwide), organically .
Using Google as an example: when people are looking for a product or service online, with good SEO you have a chance of your website appearing in the first / top results, leading to more people opening your site.
This, in turn, will bring the opportunity to increase your leads and your customer base.
5. Lead generation
Once people find you online, if they are interested in your products or services, they will be able to contact you using the information you left on your website.
So, it becomes easier to reach leads or potential customers, just pay attention to the email, cell phone, social networks or other contact location you have placed on your website . You will obtain new business opportunities and increase your sales.
6. Improving customer service, your UX (customer experience) and saving time
Some companies receive daily calls from potential customers or even existing customers asking simple questions such as location, opening hours and various small questions related to the products or services offered by the company.
If you are unable to answer a call, there is a high probability that the consumer will be dissatisfied or even look for another company.
What's more, a large number of calls can distract you from other important activities for your business that deserve attention and take up your time.
On the other hand, by building a website you avoid these and other similar situations, improving your customers' overall satisfaction and increasing their productivity.
Having a website that provides important information about your business and answers some of your visitors' questions, even indirectly, will help improve UX (customer experience).
This will increase the chances of your visitors converting into leads and customers, save you and your customers' time, and at the same time improve your service and customer experience.
7. Cost reduction
A physical store requires an investment much higher than that needed to start a website.
In other words, in addition to being essential for any type of business, websites are an economical solution .
You can build a website yourself or leave this task to an agency specialized in this subject and in software, such as WordPress, for example.
In the first case , your costs will be as low as possible but you will spend precious time not only studying how to build and maintain a constantly updated website but also actually carrying out these tasks, something that will take even longer and may not be ideal for you. your business, customers and search engines!
If, on the other hand, you leave this task to professionals , you will be able to save your time and build a website suited to your customers' needs and in accordance with what you want.
Are you looking for an agency to help you achieve your digital goals?
Contact Mixlife .