What is the importance of social networks?
For companies of any size and area of activity, being present on social media is so important that it becomes mandatory .
The vast majority of your customers expect to find your company on social media and it is very important that the content you share is relevant to your target audience.
According to “GlobeNewswire” 90% of consumers make purchases with companies they follow on social networks and according to “SproutSocial” 55% of consumers discover and learn more about brands or companies through these networks!
Why do companies need to establish a presence on social media?
When compared to traditional media, such as radio and television, social networks have numerous positive advantages that set them apart. Here are some examples:
1. Faster, more effective and efficient growth
Social networks allow you more easily control growth of your business and target your advertising directly to customers or potential customers who are most likely to respond and interact with the publication.
As your audience grows, you will be able to continue to maintain contact and a more authentic relationship with your customers, as well as more easily analyze various metrics for the growth of your business.
2. Direct and faster feedback
Imagine you are planning a marketing campaign for your company.
With social networks you will quickly obtain insights and be able to quickly and easily choose the ideal audience to be reached by your content.
You can also choose to carry out A/B tests to compare the effectiveness of your campaigns.
You can then analyze the performance of each campaign and choose to stick with the one that obtained the best results. This way, your communication becomes more efficient and effective .
3. You don't need to pay to get noticed
Taking the example of television or radio, to give visibility to your brand through advertisements, you would have to pay a cost.
On social media, you don't need to pay to register, create and publish your content (unless you want to run paid advertisements), and you will have the possibility of applying a large number of strategies that produce organic results.
4. Building an audience
With social media, whether through organic or paid marketing efforts, you can build, interact, learn and better understand your audience/target audience.
This makes it easier to create content that your audience will like and perceive as interesting and relevant.
By constantly creating appropriate content , you will keep your brand in the minds of your customers, leading to greater engagement and, consequently, more sales and profit .
Another relevant aspect is that, sometimes, your audience starts to promote your own business for you.
For example: if you are a clothing company, your audience may start posting photos of clothes from your store.
This is just one example, the important thing is that, with social media, you not only stay closer to your customers , they also stay closer to you .
5. Possibility of reaching a larger audience
On social media, in addition to being able to segment your audience more effectively, you also have the possibility of interacting with a greater number of users around the world , something that becomes complicated through traditional media.
With time, effort and the necessary knowledge, the opportunities on social media are endless !
Good social media management will bring numerous benefits to your business.
To conclude, now that you understand some of the advantages that social networks can bring to your business, we show you some reasons and benefits of outsourcing your management.
Why hire a digital agency?
1. A digital agency has qualified professionals and specialists
Social media marketing is complex , and you need to spend a lot of time and test countless strategies until you truly understand it.
What's more, social media is constantly changing, which means that what works one day may not work the next.
That is, whether due to changes in algorithms, changes in user behavior, popularity of new platforms, new trends or tools, there is a lot to follow in the world of social networks.
Agencies have professionals who provide the necessary knowledge and skills and who stay on top of events, trying to adapt to changes appropriately.
2. A digital agency has the necessary and adequate resources
You will not need to purchase software services, digital platforms or other types of tools and resources. A digital agency will already have everything needed to support you and boost your business digitally.
On the other hand, when hiring a digital agency you will also be obtaining various information that the agency has gained through its own experience , throughout its activity working with different companies, in that specific field.
3. It will save a lot of your time
The development of a profitable strategy for social networks and the subsequent management of them to maintain the consistency of the strategy requires a large investment in time.
On the other hand, if you hire a digital agency, you won't have to worry about the time and effort required to create the appropriate strategies, find the ideal platforms, plan and create content, manage and stay constantly updated.
Furthermore, you can rest assured knowing that a team of professionals is ensuring that you maintain the ideal image for your target audience , without having to take up much of your time.
4. You will save money in the long run
As mentioned, social media is a cost-effective way to reach your target audience.
Therefore, ensuring good management will allow your profits to increase, without you having to spend as much as you would through other channels, such as marketing .
Your budget will be invested in managing your presence on social networks and, if possible and relevant, in advertising within the social networks themselves.
A digital agency will seek to increase the ROI you get from social media and help you achieve success more easily.
5. You will achieve your goals more easily
Digital agencies seek to cooperate so that their strategy is oriented towards obtaining the best results , as it is in the interests of both parties to keep their customers satisfied .
In this sense, when establishing and communicating their objectives, agencies will define the most appropriate strategies to achieve them, through a team with knowledge (know-how) and the use of appropriate programs, tools and metrics.
This way, you will also stay informed of the main metrics that show whether your business, particularly your presence on social media , is evolving as you want or if you need to make some changes.
Are you interested? Contact Mixlife .